Quantitative Research

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Quantitative Research – is one of the best tools to ask people for their opinions and feedback in a well-designed and structured way. To get reliable and trustworthy statistical results, it’s important to survey people in suitable numbers and to make sure they are a representative sample of your target market.

Choosing how to conduct your survey and which research method to use is an extremely important topic. Face-to-face will fit the purpose well if you need to explain anything or show a product to the respondent. Telephone surveying can also be very effective although it can be hard to catch people when they have time to talk.
If you want to survey many respondents and find it hard to reach them, online survey might be the solution in such a case.

  • Intercept door-to-door interviews
  • Computer-assisted telephone interviewing (CATI)
  • Central Location Test (CLT)

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